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 'Sunbeamland' - the  motor cycle works

 

Makers: JOHN MARSTON LIMITED

HEAD OFFICE AND WORKS
Sunbeamland,  Wolverhampton,  England

Telephone: 1481 (4 lines)  Telegrams and Cables: "SUNBEAM, WOLVERHAMPTON"

SERVICE DEPOTS AND SHOWROOMS:

LONDON: 57 Holborn Viaduct, EC1 Tel.: Central 1980
  157 & 158 Sloane St., SW1 Tel.: Sloane 1106
MANCHESTER: 20 Peter Street Tel.: Central 3952
LIVERPOOL: 68 Renshaw Street Tel.: Royal 729
BOURNEMOUTH: 203 Old Christchurch Road Tel.: 2706
BIRMINGHAM: 193 Broad Street Tel.: Midland 3234

DEALERS IN EVERY LARGE TOWN

 

Sunbeamland survives! This makes the Sunbeam factory in Paul Street, Wolverhampton something of a rarity amongst pre-war motor cycle works.

But, it is empty and decaying and much more could be made of its heritage value. There is a feeling it has been left behind to languish. Sunbeam's 'spiritual home' moved out with Marston to Fordhouses in Wolverhampton's suburbs. Here, at Marston Palmer, commencing in the early 1980s, interest in the company's illustrious past has helped keep Sunbeam's history alive. This has included some fine motor cycle restoration work and creation of the Marston Collection of machines, the setting up of the Marston Sunbeam Register as the marque club and, more recently, the Marston Wolverhampton Heritage Trust.

With recent changes at Marston, Sunbeam's spiritual home has moved again, further afield this time to ... steadying myself here ... the adjoining town of Dudley (that wasn't so bad to write after all!) and the Black Country Living Museum which houses a fine display of motor cycles and holds related archives on behalf of the Marston Wolverhampton Heritage Trust.

However, back in the city of Wolverhampton the steadfast façade of the Paul Street works deteriorates slowly as owners, Mucklows, and lessees, Chubb, leave to rot one of the country's most symbolic surviving industrial buildings with associations with the Modern Age's early flirtations with speed, travel and personal freedom.

The original factory is a noble survivor in a fast-changing city centre, desperate for investment and development. On a hopeful note, the local Council has been taking a much more positive approach to conserving the city's heritage.

Disappointingly, English Heritage regards Sunbeamland as having only local significance and considers that the building does not qualify for statutory protection from loss as a 'listed building'. Wolverhampton City Council, to its credit, has provided some recognition with a non-statutory 'local listing' - the effectiveness of which awaits new Government legislation in the wake of 2007's Heritage White Paper.

As a heritage resource Sunbeamland is equal to the fine lustrous cycles and motor cycles it produced. It tells us something about the makers, both the Marstons as civic and industrial leaders, and the everyday workforce of craftsmen and engineers who thrust us into the motorised age. It is a significant part of the nation's social, sporting and industrial heritage.

There are tantalising photos in Robert Cordon Champ's books that bring the building to life. Perhaps more so, the tales of George Peck who worked there, which can be found on the Wolverhampton History and Heritage Society's web site.

It really is worth a visit and perhaps with a little persuasion we may yet see it open to the public on national 'Heritage Open Days' each year in September, when, country-wide, the Civic Trust encourages buildings not normally open to the public to be made accessible. If so, it will be a chance to take your 'Beam back home for the day!

 

 

PHOTO
The Sunbeam factory in its heyday

PHOTO
The Sunbeam factory in 2003

PHOTO

Wolverhampton Civic Society with IMI Marston Ltd have provided the building with its own 'blue plaque' - a tangible marker to its heritage importance.

A watchful eye is kept on the building's progress (or lack of) by the Wolverhampton History and Heritage Society with occasional postings on their web site. 

But, there is no real campaign to save the building - something that really should be happening.

 

 

S  U  N  B  E  A  M  L  A  N  D

News, photos and commentary relating to Sunbeam's wider legacy ...

 

 

July, 2010
Wolverhampton Art Gallery hosts exhibition on the city's rich transport heritage

Mohan Singh, member of the Blakenhall and Graiseley local history groups that keep an eye on the city's historic motor manufacturing quarter, sent a copy of a local newspaper article about an exciting exhibition at Wolverhampton Art Gallery.

Read more ...

 

9 June, 2010
George Peck, former Sunbeamland employee, celebrates his 100th birthday

George Peck, who worked at Sunbeamland in its heyday, celebrated his 100th birthday and made the local newspaper. Gill Hammond sent a copy of the article to the web-site.

Read more ...

 

21 January, 2010
Jan and Cora Gordon's 1931 exploits on a Sunbeam

Motorised travel has had a profound influence on our modern culture and behaviour. Alongside their competitive use on road, hills and track, motorcycles offered an independent means to pursue travel, adventure and to explore the world. The freedom offered by the motorcycle appealed to the adventurous, free-thinking and free spirits of the new twentieth century's Modern Age - with the motorcycle eventually coming to be the very symbol of the rebellious 'outsider'.

In the early era of motorised travel such exploits were the preserve of the well-to-do but artists often feature amongst their number. Modern art was fascinated by concepts of speed and the cultural exchanges associated with travel.  Ken Bryant has produced an evocative re-telling of the adventures in the early 1930s of artists Jan and Cora Gordon travelling on a Sunbeam combination through France. Not much bike content but an interesting insight into the spirit of the age. (Photo opposite courtesy of Ken).

Read more ...

 

24 November, 2009
Sunbeam T.T Rider Tom Sheard - 'the modest Manxman'

The Sunbeam's reputation, in common with that of its rivals, was gained through sporting success. Success was not , however, simply a question of a machine's capabilities. The hard-earned victories for the manufacturers were in no small part the result of the effort put in by a tough breed of racing motorcyclist who pushed themselves to exhaustion. One such T.T. rider was Tom Sheard whose story is told in 'T M Sheard - the Modest Manxman' by his grand-daughter Ruth Sheard.

Read more ...

 


M
onday 15 September, 2009
Wolverhampton's Motoring History Makes for Successful Heritage Tour

The weekend’s walking tour of Wolverhampton’s historic motor manufacturing quarter as part of this year’s Heritage Open Days events was a resounding success. In no small part this was thanks to an enthusiastic turn-out, hard-working volunteers and not forgetting the great weather we had.

Read more ...

 

An extract from the Birmingham Post of 12 August 2009 by Anna Blackaby

Monday 10 August, 2009
Developer 'Urban Splash' purchases Sunbeamland

It has been reported in the local and property development press that Urban Splash, a developer renowned for its projects involving the rescue and adaptation of historic buildings, has purchased the Sunbeamland factory from Mucklows who held the freehold title.

Read more ...

 

An extract from 'the Sloper' - the magazine of the Panther Owners' Club

July, 2009
Terrot factory at Dijon, France is 'listed'

The Panther Owners' Club, having lost the remains of their Cleckheaton factory, included this article in their club magazine to show this need not always be the way. The Terrot factory in Dijon, France fared much better having been 'listed' on the French Inventory of Historic Monuments. Hope yet for Wolverhampton's Sunbeamland, AJS works, etc.

Read more ...

 

Central Youth Theatre Presents

Friday 20 - Sunday 21 September, 2007
'The Supreme Sunbeam' at Wolverhampton Grand Theatre

Let Wolverhampton's finest young talent take you on a laughter-filled, nostalgic trip through time, from elegant Victorian Wolverhampton and the busy works of the glorious Sunbeam Company to the heart of Daytona Beach, Florida.

Read more ...

 

An extract from the Wolverhampton Chronicle by Mark Walsh

Thursday 23 November, 2006
Sleek Sunbeam is shining example of craftsmanship

Looking like an extra on a wartime film set, the Black Country Living Museum's unique Sunbeam motorcycle is the oldest surviving example of its kind. MARK WALSH talks to the man restoring the antique machine and hitches a ride back to the glory days of Black Country motor manufacture 

Read more ...

 

An extract from the Wolverhampton Express & Star newspaper

Saturday 31 August, 1996
Speed kings remembered in supermarket sculpture

The golden age of motoring and Wolverhampton's part in it was commemorated today with the unveiling of a new statue. 

Read more ...